Sacre Bleu Wine is Launched

Finally! Our brand is emerging in the marketplace. With distribution is Minnesota, Wisconsin, Indiana, Iowa, South Dakota and elsewhere in the midwest, Sacre Bleu is in near position to roll out nationally.
The market introduction has been singular is many ways, chief among them the focus and attention from the so called millennial media venues such as MySpace, Podcasts, Blogs and YouTube. Our Rock the Wine tasting and concert was very well received. A full set of pictures is up to view on our Myspace page at www.myspace.com/sacrelbeuwine
We're also fortunate to have received critical praise for the juice inside the bottle. Dan Steffen, Sales Manager for Purple Feet Wines in Wisconsin and a Certified Sommelier, told his sales people that our CVM (blend of Chardonnay, Viognier and Muscat rated an 11 on the preverbial Spinal Tap scale of 1 to 10. Moreover, Bill Kennedy at Crossroad Vintners in Indianapolis, told me the Sacre Bleu CVM was the taste equal to Conundrum. High praise, indeed.
With so many people writing to praise our packaging, our marketing and the juice inside, I want to express our gratitude. There is no shortage of wine in the world and no shortage of brands trying to get our attention for it. To have Sacre Bleu received to this early acclaim is a blessing.
I promise all of you that we will continue to reach high, to innovate, to surprise. Our best is still in front of us.
Galen

Rock the Wine

Our introduction of Sacre Bleu was calculated to draw as much attention to the brand as was possible within the so called "millennial" demographic.
What we discovered when laying our plans was that the wine industry had yet to realize that the establishment of peer to peer relationships was indespensable to making a product/brand feel as though it was part of one's lifestyle. Certainly the beer companies knew this and so, too, did the spirit makers. Wine, no.
Beer nights at clubs are common place and part and parcel to its promotion. Against this backdrop we set in motion plans for what we have begun calling "Rock the Wine". Rock the Wine is a wine tasting in a venue that young people are familiar with and comfortable in. This demographic is not signing up for wine tastings as the local country clubs and elite hotels. Put the tasting in venues where they and their peers are hanging and and presto!
Sacre Bleu is unveiling at a Minneapolis club called Trocaderos. Trocedaros just happens to have a kick ass sound system, ready to go stage and ambience that is perfect for a good time. We'll set up areas for tasting the entire line, furnish cheese, crackers, all the pretensious crap they care to hear about terrier, acidity and what not and let them decide for themselves as they dance and take the wine and shout. The end result, our brand, our Sacre Bleu in open celebration within the classic peer to peer scenario.
Go to our myspace page at www.myspace.com/sacrebleuwine and see our promotional poster for the event.